Selling Your Home with The Defortuna Group

In the dynamic world of real estate, it takes more than just a “For Sale” sign in your yard to successfully sell your home. To maximize your property's potential and ensure it reaches the right audience, you need a partner who understands the art of real estate marketing. The Defortuna Group is that partner—a global powerhouse with a track record of helping homeowners like you sell their properties for the highest possible price, in the shortest amount of time.

One of the distinctive advantages of working with The Defortuna Group is their unparalleled global, national, and local reach. They understand that in today's interconnected world, the perfect buyer for your property may be halfway across the globe. By harnessing their extensive network, they ensure that your property gets the exposure it needs. From the initial walkthrough to pricing strategies to renovations and more, this trusted team will ensure that your home is ready for the main stage.

Global Exposure and Awareness

At the heart of The Defortuna Group's success lies a comprehensive marketing plan designed to achieve global exposure and awareness for your property. Their approach goes far beyond the traditional methods and employs a range of strategies to reach buyers worldwide.

Bespoke Marketing Approach

No two properties are the same, and The Defortuna Group recognizes this fact. They craft a bespoke marketing strategy for each property they represent, taking into account its unique features and target audience. This tailored approach ensures that your property stands out in the crowded real estate market. 

The key to selling your home efficiently is creating a buzz around it. The Defortuna Group combines marketing, public relations, print, and digital exposure to generate this buzz. Their team of experts crafts compelling narratives around your property, ensuring it captures—and keeps—the attention of potential buyers.

Every property has a unique story to tell, and their in-house marketing team is passionate about bringing that narrative to life. They understand that selling a home is not just about showcasing its physical attributes; it's about creating an emotional connection. Their marketing solutions are meticulously designed to captivate audiences on digital, print, and in-person platforms.

Global Auction Exposure

One of the standout features of The Defortuna Group is their affiliation with Christie's Auction House—a name synonymous with luxury and prestige. Your property will not only be showcased to potential buyers but also to the elite clientele of the auction world, increasing your chances of finding a buyer who truly appreciates the value of your home.


Advertising Excellence

The Defortuna Group understands that advertising is the cornerstone of any successful real estate transaction. To ensure your property receives the attention it deserves, they employ a multifaceted advertising strategy that covers both traditional and digital mediums. Their print and digital marketing collateral includes highly targeted email campaigns, property brochures, social media, print ads, optimized web exposure, storefront displays, and custom property websites.

Website Listing Syndication

Properties' listings are syndicated across The Defortuna Group's extensive online network. Their user-friendly website is designed to showcase your home’s unique features and charm. Listings also syndicate to major publications like Mansion Global,, and more.

Christie's International Real Estate Publications

Your property will be featured prominently in the Christie's International Real Estate publications, a global platform that attracts the eyes of high-net-worth individuals and discerning buyers from around the world. Your listing will be featured in FIR Weekly Property E-Blasts, which are sent to top brokers and associates, with an outreach of over 1,000 professionals. This exposure guarantees that your property will be seen by the right audience.

Property Ad Placement

The Defortuna Group's marketing prowess extends to the printed page. Your property will be showcased in the prestigious Christie's International Real Estate magazine, a publication that has long been regarded as the ultimate source for luxury real estate.

Online and Social Media Presence

The Defortuna Group leverages the power of the internet and social media to promote your property to a global audience, with a network of over 1 million users each month in 150 countries on social media platforms. Their online listings are beautifully curated, and their social media channels engage potential buyers on a personal level.

Properties Featured in Top Publications

To maximize your listing’s exposure, The Defortuna Group offers advertising in world-renowned publications, including The Wall Street Journal, Robb Report, The New York Times, and Country Life and Financial Times. 

Print Co-op Ads

In partnership with other top-tier real estate agencies, The Defortuna Group features your property in print co-op advertisements. This collaborative approach expands your property's visibility beyond what any single agency could achieve.

With more than $500 million in career residential sales and a highly esteemed reputation for success, The Defortuna Group is the team you need by your side if you’re aiming for a streamlined, stress-free sale. Trust in their expert marketing skills to help you achieve your selling goals.

Work With Us

The Defortuna Group is made up of Luxury Real Estate Specialists that will meet your every need in the Miami Real Estate Market – From Condos to Single Family Homes, for investments or for the next special place you will call Home. With over 30 years of experience, we truly feel FORTUNATE. The Group enjoys the support of a full-time office staff and access to the broad client base of the firm’s associates, as well as Fortune’s in-house marketing department. The department is made up of marketing specialists, real estate professionals, graphic designers, copywriters, social media specialists and media acquisition professionals.